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From sightseeing to self-discovery: Young Chinese travelers redefine outbound tourism
As China celebrates its annual tourism day on Tuesday, a younger generation of Chinese travelers is redefining outbound tourism, shifting the focus from ticking off landmarks to seeking emotional value, cultural meaning and more personal encounters.
May20,2026
Africa emerges as trendy destination for young Chinese travelers
For Li Qiaoyang, a young travel enthusiast from east China's Shandong Province, a dream vacation isn't museum hopping in Europe or a beach break in Southeast Asia. Instead, he's dreaming of the wild African savannah.
February26,2026
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